What is X-Reality? | How and why renowned companies use XR

X-REALITY – A CATALYST FOR INNOVATION AND DIGITALIZATION

The merging of the digital with the real world is described by the term X-Reality (XR). XR encompasses the innovations of our time, which belong to the so-called immersive technologies. Whether in the form of completely virtual environments, or real environments augmented by digital objects, they all aim to make a user’s interaction with the digital world more intuitive. X-Reality is a binding link at the center of technologies that can no longer be ignored. In a world dominated by digital information, this new type of human-machine interaction has the potential to create direct added value for companies and a competitive advantage. The question is no longer whether to use X-Reality, but when.

X-Reality – What is that actually?

The “X” in X-Reality stands for the four technologies Augmented, Mixed, Assisted and Virtual Reality.

Augmented Reality

Real world with digital information overlay

Augmented Reality Devices Example
ODG R-7 oder Smartphones/Tablets

Mixed Reality

Real and virtual
are intertwined

Mixed Reality Glasses Example
Microsoft HoloLens 2

Assisted Reality

Support through a small display in front of the eye

Assisted Reality Glasses Example
RealWear HMT-1

realwear kaufen buy industry hmt-1 head mounted tablet assisted reality

Virtual Reality

Completely closed, digital experience with no sense of the real world

Virtual Reality Glasses Example
Varjo VR-1

5
TOP X-REALITY USE CASES IN ONE VIDEO

Remote Assistance, Creation of AR Content, AR Step-by-Step Guidance, Product Visualisation, AR Indoor and Outdoor Navigation

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Reasons for XR.

X-Reality enables unprecedented, near-real multi-sensory experiences that are particularly applicable to staff training, manufacturing, sales and service, and provide a rapid return on investment.

Training
Manufacturing
Sales
Service

7/10

According to a 2018 IDC study, around 7 in 10 industrial companies are concerned about losing valuable know-how due to older employees retiring. XR can help capture their knowledge and turn it into effective XR guidance.¹

60%

XR training applications, such as the AR step-by-step guides, can reduce staff training time by up to 60%.¹

77%

Depending on the learning method, we forget up to 77% of what we have learned after just one week, according to Ebbinghaus’ forgetting curve.² Immersive, multi-sensory XR training clearly counteracts this with a better learning curve.¹

Microsoft Dynamics 365 Guides Produktbild

Komplexe Prozesse in einzelnen einfachen Schritten darstellen

Microsoft - Dynamics 365 Guides

Expertenwissen mit AR leicht erfassen

AR Step-by-Step Instructions – Secure and Share Expert Knowledge

Immersive and intuitive staff training or induction directly at the workplace
Visualisation of complex processes in simple small steps
No misunderstandings – long-term reduction of error rates
Multi sensory, playful learning increases the learning curve
Easy storage and transfer of expert knowledge
AR step-by-step instructions are easy to create – without programming knowledge

View solutions

1. IDC, Tom Mainelli, May 2018, How Augmented Reality Drives Real-World Gains in Services, Training, Sales and Marketing, and Manufacturing.
2. https://de.wikipedia.org/wiki/Vergessenskurve

30%

The result of an expert analysis by Accenture shows an above-average increase of 30% in the efficiency of performing work steps in manufacturing. Labour data from over 300 activities, 430 occupations and14 countries were used for the analysis. ¹

86%

86% faster process time is possible in production acceptance. Airbus is already showing a huge increase in quality acceptance efficiency in 2015. The use of MR reduces the time of inspection of the approximately 60,000-80,000 cable holders in the aircraft fuselage from 3 weeks to 3 days. ²

23%

Human error causes 23% of unplanned downtime in manufacturing. A mix of AR training scenarios and fast remote assistance reduces the human error rate on the one hand, and the downtime in the event of a shutdown on the other. ³

Expertenwissen mit AR leicht erfassen

Komplexe Prozesse in einzelnen einfachen Schritten darstellen

Dynamics 365 Remote Assist

AR Step-by-step instructions and remote maintenance – the perfect mix for manufacturing.

Visualisation of entire production processes
Uncomplicated transfer of expert knowledge
Reduction of human errors through simple visualisation
Increased productivity in manufacturing
Fewer machine breakdowns due to fewer errors
Reduction of downtimes through direct remote support via AR

View solutions

1. Accenture, 2019, Waking up to a new reality, Seite 42, https://www.accenture.com/_acnmedia/accenture/redesign-assets/dotcom/documents/global/1/accenture-g20-yea-report.pdf
2. NewScientist, 2016, Volume 229, Issue 3063, 5 March 2016, Pages 20-21: https://doi.org/10.1016/S0262-4079(16)60075-1
3. Vanson Bourne and ServiceMax, a GE Digital company, 2017, After the Fall: The Costs, Causes & Consequences of Unplanned Downtime

8/10

8 out of 10 customers prefer to shop where they get the best and most personalised shopping experience.¹

2/3

66%, or 2 out of 3 B2B customers, prefer to buy products from the most innovative companies.² The use of AR in the sales process enables interaction with the product – this increases the likelihood of purchase. Retail giants like AMAZON and IKEA already know how to use this successfully in the B2C sector.

72%

Around 7 out of 10 B2B customers say it is now harder than ever to impress them with new products or services.² It takes more than classic sales tools. XR product presentations are intuitive yet rich in detail. They are also individual, interactive and multisensory.

KTM create erstellen Mixed Inhalte Augmented Reality IoT content Authering Tool Software

Vuforia Studio - Ergänzung von realen, oder digitalen Inhalten mit AR Elementen

ISAR SDK Robot arm augmented reality HoloLens 2

Komplexe Produkte intuitiv und detailreich erklärt.

VR 360 Grad umgebungen videos erstellen vrdirect

VRdirect Builder - Einfache Erstellung von interaktiven 360° Umgebungen / Produktpräsentationen

Produkte ar augmented reality webshop integration onlineshop

MIX ASSETBOX - Visualisierung von Produkten und Integration in bestehende Strukturen wie Websiten, Apps etc.

MIX ASSETBOX - Visualisierung von Produkten und Integration in bestehende Strukturen wie Websiten, Apps etc.

Creating effective product visualisations with X-Reality

Creating effective customer experiences
Optimal for sales representatives: all products in all variations and original sizes always at hand
Placement and fixation of the holograms in the room, e.g. at the customer’s location
Multi sensory product presentation
Easy combination of products in the real room, e.g. when setting up a store
Acceleration of purchase decisions
Visualisation of complex processes / product features

View Solutions

1. Epsilon, 2018 – Page 10/43: https://www.slideshare.net/EpsilonMktg/the-power-of-me-the-impact-of-personalization-on-marketing-performance/1
2. Salesforce Research “State of the Connected Customer”, Insights from 6,700+ consumers and business buyers. https://www.salesforce.com/research/business-innovation/

40%

of the 119 industrial companies surveyed by IDC already receive the service of accessing a remote expert via augmented reality.¹

3x

IDC predicts 3 times more AR services and hardware spending in 2022 compared to 2020 – a clear trend based on clear value propositions offered by XR services.¹

60%

Around 6 in 10 of the 119 industrial companies surveyed say they have a measurable ROI when using AR services.¹

Komplexe Prozesse in einzelnen einfachen Schritten darstellen

VisionLib Visometry Fraunhofer AR Augmented Reality Tracking Model 3D Animation best Real-time Porsche Rims Felgen Ausbau

MIX ASSETBOX - Visualisierung von Produkten und Integration in bestehende Strukturen wie Websiten, Apps etc.

Top XR services for better customer satisfaction and retention

Enhance physical products with AR, or MR content such as user manuals, or product enhancements.
Offer AR remote expert service in case of malfunctions
Immersive product configuration

View Solutions

1. IDC, Tom Mainelli, May 2018, How Augmented Reality Drives Real-World Gains in Services, Training, Sales and Marketing, and Manufacturing.

XR in Use.

Numerous renowned industrial companies already rely on X-Reality solutions today and are thus further expanding their competitive advantage.

AN X-REALITY DIGITALISATION PARTNER

WE OFFER A FULL-SERVICE WITH THE CUSTOMER AT THE CENTER

One-stop-shop for Software, Hardware and Solutions
Mixed Reality consulting and advisory
Software development and digitalization projects
Implementation of customer specific solutions
Managed Services and Support that let our customers stay focused on their core business
Strong partner ecosystem – because we can’t be the best in everything

A SELECTION OF OUR CUSTOMERS AND PARTNERS

As an XR pioneer, we have been gathering experience in various large and small projects since 2016. From the development of individual Mixed Reality software solutions, to Ready-to-Use AR products, to the X-Reality Managed Services provider – with our strong partner network we are able to realise almost any project.